IN TOPVORM
Wilms
expertise
Strategy, Content
sector
Tech
target audience
B2B, B2C
reach
Belgium
Ventilation is essential, yet rarely top of mind when building or renovating. For Wilms, long known for shutters and sun protection, it became the natural third pillar in their mission to improve living comfort around the window. We reframed decentralised ventilation from a technical system into everyday comfort, while creating a practical opportunity for installers and architects. The result: healthier indoor living and a stronger business case behind it.