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Wilms

WILMS - Thumbnail

expertise

Strategy, Content

sector

Tech

target audience

B2B, B2C

reach

Belgium

Ventilation is essential, yet rarely top of mind when building or renovating. For Wilms, long known for shutters and sun protection, it became the natural third pillar in their mission to improve living comfort around the window. We reframed decentralised ventilation from a technical system into everyday comfort, while creating a practical opportunity for installers and architects. The result: healthier indoor living and a stronger business case behind it.