Endless floors,
bold living.
bold living.
Floorward
expertise
Strategy, Creation, Activation
sector
Interior
target audience
B2B
reach
Global
Vinyl had an image problem. We fixed it. For Floorward, we repositioned vinyl on a roll as a lifestyle product, designed for a new generation of smart design lovers who don't compromise on style, quality or price. Bold branding. Flash photography. A fresh look that turns bland square metres into statements.