Endless floors,
           bold living.

Floorward

Floorward - Magazine

expertise

Strategy, Creation, Activation

sector

Interior

target audience

B2B

reach

Global

Vinyl had an image problem. We fixed it. For Floorward, we repositioned vinyl on a roll as a lifestyle product, designed for a new generation of smart design lovers who don't compromise on style, quality or price. Bold branding. Flash photography. A fresh look that turns bland square metres into statements.